Web 2.0 can best be described as the accumulation of new web-based collaboration technologies, such as social networking sites, social bookmarking sites, wikis, blogs, and more. The success of Web 2.0 is mainly attributed to the fact that it appeals to the public through services, like syndication and tagging, that allow people to easily publish and share content. The wide acceptance of these technologies has resulted into what is sometimes referred to as the Social Web, a medium for the communication and collaboration of online communities.
A popular way for organizing content in the Social Web is labeling it with descriptive terms, which are called keywords or tags. This bottom-up collaborative process, which is called tagging, has been successfully used in most Social Web applications, where users tag web pages, photos and videos, so that they can later retrieve them, as well as share them with other users having common interests. The sets of categories derived from tagging are commonly referred to as folksonomies.
The Social Web has transformed each one of us from a passive receiver to an active producer of web content. The following video illustrates how: